September 6, 2011 in Leisure
(Part three in a series about Division I college football)
The previous articles in this series detailed why the NCAA is attempting to destroy college football. The short answer is that college athletics is too competitive for the NCAA’s taste. In fact, the NCAA’s Core Purpose is to create fairness and equity. Towards this end, it believes a “Pseudo Educational Experience (what I call PEE) is more important than the real-life educational experience that teaches student athletes how to thrive after they leave school. Therefore, the NCAA, in spite of the fact that its operational budget comes from sports-related revenues, attempts to destroy college football. In fact, it attempts to destroy any sport that is successful in terms of money and popularity.
Let’s look closer.
College sports produces huge amounts of money. In 2010, the cost of football tickets at the largest 120 Division I schools averaged $40. The average attendance at those games was 50,000 people. Simple math shows that each of the season’s 775 games produced 2 million dollars in ticket revenue. Parking fees and concessions added another half million dollars per game.The revenue doesn’t end there. There are dollars for advertising, booster fees paid for the privilege of being able to buy tickets, and lucrative broadcast deals. The total is measured in billions of dollars.
Other college sports produce substantial revenue too. Men’s basketball games, including the “March Madness” tournaments, bring in hundreds of millions of dollars. In addition, woman’s basketball, men’s baseball, and lacrosse all draw large crowds for their national tournaments.
It is enough to make the academic experts at the NCAA cringe. The most competitive events draw the biggest crowds. This popularity stands in the way of the NCAA Core Purpose of fairness and equity. The NCAA can only throw investigative darts at the business that has become college sports.
This business is experiencing The Law of Abundance. I teach about this law in my book, Living the Southwest Lifestyle and in The Peace of Mind Training Institute Seminars that will be available later this month. This universal law works without exception. It is apparent in nature. It is apparent in college athletics.
As we say on the home page for the Leisure Category, what society does during leisure time is an indication of what is taking place on a spiritual level. This is especially true with college football and the NCAA. This lucrative business is creating revenue and enjoying the results of The Law of Abundance in what is being called an economic depression.
Those who resist this are struggling. In fact, if it isn’t careful, the NCAA may experience something destructive in its stance against the natural flow of abundance. As NCAA laws cut off the flow of funds to the players who help produce revenue, other efforts are made to reward players. The NCAA investigates these efforts. Those on the outside see the NCAA’s hypocrisy. Some are moving to correct it.
I’ll explain those corrections in an upcoming article.